What Is Bounce Rate?

Posted by Mike Munter on January 26, 2013 / Posted in Blog

“I came, I puked, I left.” I love this vivid description used by Avinash Kaushik in his book “Analytics 2.0” to describe the meaning of bounce rate. Bounce rate is a measure of whether people actually click on anything upon arriving at your website. It is expressed as a percentage and is an important metric search engines use to determine … More

The Changing Landscape Of SEO and Online Marketing [PODCAST]

Posted by Mike Munter on January 23, 2013 / Posted in Blog

In our first podcast, Vitaly and I talk about how SEO and online marketing changed in 2012. It used to be that the primary focus of an SEO company was to try to rank your website for various keywords, but that methodology is now gone. In 2013, you’ve got to do what Vitaly calls “Real Marketing”.  This means you’ve got … More

Move Your Newsletter Content To Your Blog And Reach A Wider Audience

Posted by Mike Munter on January 17, 2013 / Posted in Blog

If you’re sending content-rich newsletters to your clients and prospects, congratulations! You’re doing a great job of keeping in touch and I’ll bet you’re getting new business because of it. But if you’re not putting that same content on your website, you’re missing an opportunity to reach a world of consumers who’re looking for the services you provide. Since you’ve … More

Organizing Your Gmail Inbox For High Productivity

Posted by Mike Munter on January 11, 2013 / Posted in Blog

Do you ever feel overwhelmed by the number of emails you receive? Wouldn’t you love to organize them easier and faster, so you can take action on the really important ones? A few of my clients have the same problem.  I know they’re overwhelmed with emails because sometimes they don’t reply to requests I send them.  Later when I meet … More

Align Your Small Business Marketing Plan With Your Core Values

Posted by Mike Munter on December 15, 2012 / Posted in Blog

For business owners like you and me, we are our business.  For many of us, our name is our brand and our word is our contract.  Our business is personal because we’re doing the work we love.  Our reputation is on the line at every turn and we strive to always do our best. It’s important to me to market … More