A guest blog post is an article you write for another website, in order to get a link, earn referral traffic, and build relationships. They’re a great strategy for SEO, as the sites you’ll be targeting should be relevant to your own.
Before we look at how to find guest blog post opportunities, let’s consider the benefits:
You’ll get a link from a site that is relevant to your site and RELEVANCE matters! In most cases, Google will place a higher value on a link from a site within your niche, as opposed to a link on a site that has nothing to do with you.
#2 Referral Traffic
A well-written, topical article placed on a site that is relevant to yours can also lead to referral traffic. For example, in trying to build traffic back to my site, I seek out sites that are about small business marketing, online marketing, and SEO. I try to add something of value to the internet, in hopes that when my article gets read, readers click through to my site.
When you make a connection with a site owner who is operating a business within your niche, you begin building a valuable relationship that can be mutually beneficial. Write a good article and you’ll be asked to write more. Plus, you might find yourself getting “word of mouth” referrals, in addition to online referral traffic. Lots of people do web design work, but they don’t do SEO, so they are a natural target for my relationship building. A lot of people who get sites built (or rebuilt) are doing it in hopes of getting more business and many times, this can lead to an SEO agreement.
How To Find And Secure Guest Blog Post Opportunities
1. Go to Google and type your keyword and include “guest post” or “guest blog post by” in your query. Make sure to include the quotes around “guest post” so that Google returns only those sites that actually allow guest blog post opportunities.
2. The next step is to take a look at some of the content on the site and see if you could actually provide them with an article that would add to their site. When you contact the site owner, it’s a good idea to have a title in mind. You’ll find your acceptance rate goes up dramatically when you actually have an idea to pitch to them.
3. Site owners usually require a certain length of article and each will have their own criteria. Most sites require 100% unique content. Your best linking opportunity is in the article itself and your second best is to place a link in the resource box. When creating your links, make sure not to over-optimize your anchor text for the keyword you are trying to rank for.
Good practice is to place your keyword as a contextual link pointing back to one of your site’s internal pages. Then promote your brand or your URL with a link in the author bio at the end of the article.
Blogger Link Up
If you’re looking for an easy way to connect with other bloggers in your niche, Blogger Link Up is a free service that allows you to both give and receive guest blog posts.
Should You Pay For Guest Post Opportunities?
Not usually. However, it might be worth it if you’ve identified a site you know gets a lot of traffic and is a very influential player in your industry.
And you definitely should not pay for guest post opportunities on the aforementioned Blogger Link Up. It’s against their terms.
There are many benefits to guest blog posting; however, the downside is that is time consuming. It requires a lot of coordination, research, and follow-up. However, for companies seeking ways to garner referral traffic, increase PageRank, and effectively move their site up in search results, it is a terrific strategy.
What methods have you used to find guest blog post opportunities?