Clinton Aluminum is the Midwest’s #1 aluminum distributor, focused on developing B2B relationships with its customers throughout the United States and around the world.
Old Website Problems
Clinton’s former website had limited product search capabilities, an outdated look, and was not mobile friendly. The site also lacked enough descriptive content that would allow it to perform well in Google. Our goals were to:
- Improve product search capabilities
- Provide a modern look
- Improve content and organization of site
We provided a custom-coded solution in WordPress which dramatically improved the look and useability of Clinton’s website. All of Clinton’s aluminum and stainless steel products were uploaded with fresh images and descriptions.
The products are now grouped into appropriate categories and industries, making it easier for a visitor to find what they want. This enhanced search functionality is built in to the sidebar and is available on nearly every page of the website.
The new ClintonAluminum.com features over 100 product pages with rich descriptions that give customers useful information for making a purchasing decision.
The additional content and useability help the product pages rank better in Google.
Plus, organic traffic from Google is up over 50% since the new site was launched in December 2014.