Affordable IVF is a lower cost fertility clinic with two offices in Queensland, Australia. The clinic offers cheaper fertility services to couples without sacrificing expertise or success rates.
Old Website Problems
In this case, the old website had two major problems. First, the site was not mobile-ready and thus susceptible to losing its superior rankings due to the Google mobile update in April 2015.
The second issue with the site was the 3rd party content management system was a bit clunky. Formatting pages properly was an issue and adding content and making it look right could take twice as long as doing the same thing in WordPress. In particular, the site’s footer was coded in a way that made managing the footer content difficult.
In terms of design, the goal with this site upgrade was to simply mirror the existing site, which the client liked. The challenge was in doing everything possible to ensure that the site – which ranked very well in Google – continued to rank well, after the move, while improving the back-end useability.
In order to achieve this goal, we did the following:
- Found a local hosting company with a server in Brisbane, Qld, very close to the business’s headquarters
- Page by page mapping from the old site to the new site, making sure to preserve the exact same URL structure for every page on the site
- Moved the site from 3rd party CMS into WordPress
The new Affordable IVF is an exact replica of the old site, save for minor improvements in coding to the home page sidebar and site footer. Google rankings were preserved and now the site is much easier to manage, with WordPress as its CMS.