Creating website content is one of the hardest things to get business owners to do. Most are too busy operating their business and don’t have time to write. But since solid, quality content is the foundation of any successful website, I have to find ways to help my clients create quality content without taking a lot of their time. Call … More

Perhaps the biggest change in the SEO and online marketing industry since Google’s 2012 Panda/Penguin/Over-Optimization/Blog Network Takedown is that a business owner can no longer take a hands-off approach to improving their performance online. If you want long term results, you’ve got to commit to a long term strategy. Build a great-looking website that’s user friendly and fill it with … More

Quality link building is hard work. That’s why i like to leverage existing relationships and go after the low hanging fruit for my clients. One way I do this is with Google Alerts. Instead of searching Google for mentions of my client’s brand or personal name, I like to reverse engineer it and have Google notify me as new content appears … More

Link building is time consuming. Despite what you may read from so-called “link building experts” online, I can tell you from personal experience that it takes a lot of work and has a success rate similar to the process of cold calling. In fact, the two processes are about the same. As a salesperson selling minor league baseball sponsorships, I … More

Getting “dofollow” links back to your website helps increase your site’s PageRank which helps it rank better in search results. When you rank better in search results, you get more traffic, generate more leads, and increase sales. Let’s jump right in and with a couple real life examples that demonstrate what I mean. Example #1: MiLB.com The Bowie Baysox are … More