Perhaps the biggest change in the SEO and online marketing industry since Google’s 2012 Panda/Penguin/Over-Optimization/Blog Network Takedown is that a business owner can no longer take a hands-off approach to improving their performance online. If you want long term results, you’ve got to commit to a long term strategy. Build a great-looking website that’s user friendly and fill it with … More

Quality link building is hard work. That’s why i like to leverage existing relationships and go after the low hanging fruit for my clients. One way I do this is with Google Alerts. Instead of searching Google for mentions of my client’s brand or personal name, I like to reverse engineer it and have Google notify me as new content appears … More

Link building is time consuming. Despite what you may read from so-called “link building experts” online, I can tell you from personal experience that it takes a lot of work and has a success rate similar to the process of cold calling. In fact, the two processes are about the same. As a salesperson selling minor league baseball sponsorships, I … More

Getting “dofollow” links back to your website helps increase your site’s PageRank which helps it rank better in search results. When you rank better in search results, you get more traffic, generate more leads, and increase sales. Let’s jump right in and with a couple real life examples that demonstrate what I mean. Example #1: MiLB.com The Bowie Baysox are … More

One of the problems some local business owners face is they are located near a city where they provide service and yet their website does not rank in Google for search terms that include that city name. For example, if you’re a home inspector working out of your home office in Vancouver, Washington, your site may appear on the first … More