Creating website content is one of the hardest things to get business owners to do. Most are too busy operating their business and don’t have time to write. But since solid, quality content is the foundation of any successful website, I have to find ways to help my clients create quality content without taking a lot of their time. Call … More

Quality link building is hard work. That’s why i like to leverage existing relationships and go after the low hanging fruit for my clients. One way I do this is with Google Alerts. Instead of searching Google for mentions of my client’s brand or personal name, I like to reverse engineer it and have Google notify me as new content appears … More

Link building is time consuming. Despite what you may read from so-called “link building experts” online, I can tell you from personal experience that it takes a lot of work and has a success rate similar to the process of cold calling. In fact, the two processes are about the same. As a salesperson selling minor league baseball sponsorships, I … More

One of the problems some local business owners face is they are located near a city where they provide service and yet their website does not rank in Google for search terms that include that city name. For example, if you’re a home inspector working out of your home office in Vancouver, Washington, your site may appear on the first … More

Micro websites are a great strategy for targeting a specific keyword or keywords. Micro sites usually contain 4-6 pages of unique content and can do well in Google. Steps to success include: Purchase a domain name that exactly matches or partially matches your keyword (this is the key!) Host the site on a unique IP address from your main website … More