An SEO audit is a comprehensive review of your websites strengths and weaknesses. The goal is to identify areas where you can improve performance in order to yield higher rankings, better user experience, and increased lead generation.
Every SEO audit we do is done manually. This is important because many SEO firms offer you automated reports with very little actionable data. We do use automated tools to help us gather data about your site, but the real work is done by hand, using our experience and common sense to inform our recommendations.
What we’ll provide you with is a comprehensive report with steps you can take immediately to improve your sites performance. This is what sets us apart from our competitors.
Items Covered In Your SEO Audit
We consider all of these areas in the SEO audits we perform:
Key Website Metrics. Included here are benchmark performance indicators such as alexa traffic rank, pagerank, number of indexed pages, traffic, hosting information, and on-page SEO. This is our starting point and gives us an overview of your site.
Load Time Analysis. You don’t want to sit around waiting for a slow website to load. No one does. Most SEO’s agree that speed is a big factor in site performance and that Google will rank your site much lower if people are leaving your site due to load time issues. We measure your site’s speed and if needed, make recommendations for making it faster.
Site Coding, Structure & Interior Page Analysis. This is where we take a look under the hood at your site’s content management system, layout, design, and architecture. Excessive or outdating coding can cause a website to not perform optimally in search results. Is your site organized and it does it contain clear messaging that helps visitors find what they want? This part of our audit will uncover weaknesses in this area and we’ll suggest ways that you can make improvements.
Site Structure/Sitemap. We look through your site’s main navigational menus and determine how well you are conveying your message to consumers. While we use our intuition in this area, you can also make data-driven decisions by installing heat map software to see exactly how users are interacting with your site.
Keyword Research. We take a look at 1 or two keywords you’re trying to rank for and make recommendations for improving the specific page(s) on your site in order to rank higher. Again, we combine common sense with our experience, while also following Google best practices. By applying what you learn in this area, you can really begin to see how to make improvements to individual services and/or product pages throughout your site.
Google Places/Local SEO. If you’re operating a business with a single or multiple physical addresses, we check to see if each location has it’s own Google Place page. These are the pages you see with “push pins” in local search results. If you have not claimed a Place page for each of your physical locations, you’re missing an opportunity to appear in local searches. We’ll also provide recommendation for improving your Google Places pages and their rankings.
Link Profile/Analysis. Third party links back to your website are extremely important because they help to establish your site as an authority in your industry. Google puts significant weight on site authority, so links are critical: It is estimated that 60-70% of where a website ranks is determined by off-site factors, primarily the quantity and quality of links pointing back to your website and its specific pages. We evaluate your link profile using a tool like Moz’s Open Site Explorer.
Google Analytics/Web Master Tools. These are two free tools from Google that contain a wealth of information including specific traffic data, crawling statistics, and search engine errors. Lots of 404 errors (pages not found) can bog your site down, irritate users, and cause leakage in site authority, as “link juice” that could’ve flowed via a 301 redirect to a live page, is lost. Think of these tools just like the ones a mechanic would use to evaluate how well your car’s engine is running. We’ll make diagnostic recommendations, so that your site’s engine performs at its peak.
Other Online Marketing Recommendations. In this section, we’ll make suggestions based on taking a holistic look at your overall web strategy. We’ll look at the internet marketing strategies you’re currently using and give you guidance in areas where you can grab low-hanging fruit to increase traffic and leads.
Website Mockups. If we feel your site is in need of a re-design, we’ll include a fresh mock-up of your home page, so you can begin to get an idea of what your new website will look like. Your mock-up will incorporate the recommendations we’ve made throughout the rest of your SEO audit.
Conclusion & Overall Recommendations. We conclude your audit with our general recommendations, so that you can get the view from 30,000 feet.
After you’ve received your SEO audit, you can hire us to carry out the recommendations we’ve made as part of our internet marketing services.
If you’d like us to take a quick look at your site free of charge, prior to doing an SEO audit, please call 503-890-6663.