For professionals looking for more ways to be found online, here are some great ways to optimize LinkedIn. The steps described below are easy and have helped me increase the number of times by profile has appeared in search engine results pages.
Optimize LinkedIn Profile Page Tip #1
The first way to optimize your LinkedIn Profile is by changing the name of your “websites”, to set them to a keyword, which provides a valuable backlink to your site.
Having your website anchor text say simply, “Business Website” does little for your site in search rankings. To optimize your website anchor text, choose a keyword that you want your business to be found for in Google.
In my case, I am trying to rank my website for the keyword term “small business seo”, so any opportunity to get a backlink for that keyword, I’m going to take advantage of it. Plus, a keyword phrase describing what my website is about means more to people viewing my profile than the generic “Business Website”.
How To Optimize LinkedIn Websites
1. Login to your LinkedIn account.
2. From the navigation bar, choose Profile>Edit Profile.
3. Your screen will look similar to the one at left. Click “edit” next to one of your websites.
4. On the “websites” pull-down menu, choose “Other:”
5. In the middle column (see photo) type in the keyword which will become your hyperlinked anchor text.
6. Put your website in the third column and save your changes!
Optimize LinkedIn Profile Page Tip #2
The second way to optimize your LinkedIn Profile for the search engines is by changing your URL to something that makes sense.
If you are like most people, you probably have a URL that reads something like:
That doesn’t do us any good.
How would you like your linked in profile to tell people who you are or what you do?
Now we’re talking! Because I’ve put “internet marketing consultant seo” into my URL, I have given my profile a bit more pizzazz, plus I have a better chance of being found my people who are searching for an internet marketing consultant in Google.
You can choose any URL you want, assuming it’s not already taken. To learn how to change and customize your URL, just click here to be taken to LinkedIn’s instruction page.
Optimize LinkedIn Profile Page – Other Tips
If you’ve setup your business website or blog using WordPress, it’s simple to have each blog post you write automatically update to your LinkedIn Page (as well as your Facebook, Twitter, and others). Just download the Network Publisher free plug-in and follow the directions to upload all of your social sites with the push of a button.
There are also a number of LinkedIn apps you might enjoy. I have not used any of them yet because I have not had the time, but they do look pretty cool.
If you’re going to take the time to setup a LinkedIn Profile Page, you might as well take a few more minutes to dial it in and give it a professional finish, so you can attract more business.
If you’ve got any LinkedIn or other social media tips I’ve missed, I would love to hear from you. Please drop me a line!