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Email Marketing: Selling To The Unexpected

Posted by Mike Munter on November 16, 2012 / Posted in Blog

When I was working in minor league baseball, we’d do a magnet schedule giveaway every season.  The 4” x 6” magnet would feature our season schedule and the logo of our sponsor.  Fans loved it because they could put it on their refrigerator at home or on their file cabinet at work.  Sponsors loved it because it put their name … More

How To Negotiate A Great Radio Package For Your Business

Posted by Mike Munter on October 31, 2012 / Posted in Blog

Before I got into SEO, I worked for Comcast-Spectacor.  They’re the Philadelphia sports and entertainment firm that owns and operates the Wells Fargo Center and the Philadelphia Flyers of the NHL.  They’re some of the best marketers I’ve worked with.  I learned a lot while working there and in this post, I’ll share some of those strategies to help you … More

Taco Bell’s “Steal A Taco” Promotion: Leveraging An Ad Campaign To The Max!

Posted by Mike Munter on October 25, 2012 / Posted in Blog

Did anyone watch the early innings of the World Series game 1 last night?  Did you notice the guy sitting behind home plate with the sign exhorting players to “Steal A Base” so he could get his free taco? Now, that’s how to leverage an advertising campaign to the max! Taco Bell has invested big money in their “Steal A … More

Can You “Fix” My Website With SEO?

Posted by Mike Munter on October 18, 2012 / Posted in Blog

This week, we were approached by a company asking us to “fix” a ranking issue they’ve had with a page on their website.  They told us their site was ranking well for a variety of other keywords, yet for this one particular keyword, their site was not appearing in the top 500 search results in Google. The problem here is … More

5 Reasons To Choose WordPress

Posted by Mike Munter on September 8, 2012 / Posted in Blog

For my money (and my client’s money), I choose and recommend WordPress at every opportunity for a great-looking website that provides tremendous SEO value.  Here are some reasons why to choose WordPress. User Friendly Plug-Ins Want to do customer invoicing?  Use the free WP Invoice Plug-in.  Want to automatically update Twitter with your blog posts?  Use the free WP To … More